Welcome to 'SureFax™'
It’s an incredible Direct
Marketing tool. Some say it’s the most valuable you can find
at any cost.
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A
‘fully-personalized’ business letter ‘creatively-packaged’ &
computer-delivered to your prospects’ fax machines.
Take some great marketing letters … merge them with databases(s) of prospects (or customers) and computer-fax them.
(Each with a handy Fax-Back reply form!) These will have the
‘real letter’ quality that gets your message through the clutter
onto your prospect’s desk.
- Letters are received and read when
you want them to be. And you’ll have a log of the
exact time each one was received.
- The handy ‘Fax-Back’
form isolates candidates who have demonstrated a ‘propensity
to buy’ — which leaves your sales team free to focus on ‘selling’
rather than ‘lead generation’.
- Recipients pay more attention to
SureFax™ letters and retain more of their content
— so you’ll get a higher response than with a mailed letter.
(We’ve obtained a 10% response with a ‘Fax-Back’ Form.)
- A program of regular communication
can be developed to keep your prospects and customers up-to-date
and aware of trends in the business. This is a ‘Value Added’
service which keeps you and your organization top-of-mind
when they’re in a ‘Buying-mode’.
- Plus it’s an invaluable
communication tool to use whenever there’s an urgent need
to announce something!
- Don’t forget.
The more time and energy you focus on closing leads that are
already ‘hot’ — the more you’ll find your lead conversation
rate climbing dramatically!
- And all this without
paper … stuffing … sorting … postage … etc.!
To accomplish this … the
letter must contain the same readily-identifiable qualities
you would expect to find in a ‘real letter’. It must be on corporate
‘letterhead’ … be ‘personally-addressed’ (like a letter would
be) … have a genuine looking signature at the end … and a complete
mailing address (up to 6 lines). The wording must be professional
and ‘sound like a ‘real letter’ not ‘junk fax’ or retail brochure
copy.
Yet even if your letters have all these qualities — it’s almost
impossible to do a mail-merge … computer-fax them to your prospects;
fax machines … and have them arrive on your prospects’ desks
still looking like a ‘real letter’.
It’s now possible with SureFax™
Narrowcasting Technology!
- It all starts with a really great
letter ... Short & Effective
Your SureFaxª letter will be more than just good — it will
be great! Because within the first 3 seconds your reader will
decide to read it or ‘trash it’. Then take up to 7 seconds
‘scanning’ to see if it’s worth reading closely. Then (if
they get this far) your success depends upon the message in
your letter — it must be powerful and compelling enough to
encourage the response you’re after.
- Obtain a better response — than
you would get through regular mail
Compared with a letter received in the mail — people will
read a SureFaxª letter first — spend longer reading it — retain
more of its content — and respond at least twice as often
asking for more information.
SureFaxª cannot guarantee specific rates
of return in all cases — but it can more than double the
response generated by any other vehicle.
- Generate sales quickly ... even
during Seasonal ‘Slowdowns’
No need to wait around waiting to see if your letter actually
got there. Or if the postal threat is real or not. Instead
... you’ll receive a printout showing the date (and time of
the day) your message ‘got through’. And you can follow up
immediately, while your lead is still ‘hot’.
- It ‘looks’ like a real letter …
A letter that’s been personally written to that
individual only … and because it’s urgent or has been sent
by fax. There is no telltale ‘mousetype’ across the top of
the pages, Otherwise, their ‘guards’ standing by your prospect’s
fax machine will ‘blue box’ your message before it gets to
their desk.
What
to use SureFaxTM
for
- Maintaining Customer Contact &
‘Top-Of-Mind’ Awareness
It’s a great vehicle for letting existing customers know about
new products or services you are offering. Too often, your
customers are the last to know about new products or services
And yet in today’s marketplace (where over 77% of successful
sales meetings are ‘called’ by the customer) it is essential
to present your message frequently and powerfully, so that
when they are in the ‘buying’ mode — you are top-of-mind.
- Generating New Business ‘Leads’
The SureFaxª system is more effective than traditional
techniques for communicating key selling points. It often
generates 4% - 8% .... which leave your sales people free
to focus on closing leads that are ‘hot’ — while (simultaneously)
SureFaxª is busy generating new leads! SureFaxª cannot guarantee
specific rates of return in all cases — it can more than double
the response generated by any other vehicle.
- A 5-Day Survey — Confirms New Marketing
Position.
In this situation, telemarketing was not appropriate.
But SureFaxª was ... and survey results were obtained that
justified corporate commitment to a change in the marketing
strategy — and a new course of action was adopted. The entire
survey was completed in a week.
- An Invitation to ‘Test Drive’ —
Creates New Business Opportunity
“Come to a demonstration. See for yourself.” There is no better
forum to sell your product in than this. And the SureFaxª
method of presenting your message in a formal business letter
(complete with an invitation to come and ‘see it with your
own eyes’) outperforms other marketing vehicles by a margin
of 3:1.
- Special Invitation to a Special
Function ... & ‘timeline’ is critical
Recently, a client had a situation where a brand new product
was available for a ‘one-day-only viewing’ — and they only
had a 3 day window to confirm attendance. The SureFaxª method
was used to generate a full day of appointments with interested
prospects.
- Mistakes happen
Sometimes key people (customers, prospects, press) are overlooked
when it comes time to invite them to a special event. SureFax™
can save the day. With a well written letter you can contact
literally hundreds of those people with your message or invitation
— overnight.
Timing
and Cost (CAN $)
- Timing
— Once we have
agree on the contents of the letter — we can have the entire
project ‘mailed’ within 5 working days.
- Cost —
The initial
set-up fee for assisting in the creation and development of
the letter, together with the necessary database ‘set-up’ is
$1,000. Then ... the fee for each letter is $1.25 (plus any
long distance). And you can have us send as many as you want.
Examples
8% response to customer
survey
A random sampling of 3,200 customers (in several industry sectors)
generated almost 300 replies within a 2-week period. Respondents
answered 10 multiple choice questions and faxed-back their answers
(details). |
