We believe a great marketing strategy wins the game -- every time.
- Never underestimate your opponents.
- Know how strongly they are entrenched.
- Be prepared to counter any claims they have in price or quality to use against you.
- Be sure you have the proper ammunition … and enough.
- One oversight -- may cost you dearly in the end.
- One wrong piece of strategy -- may prohibit success altogether.
- Great marketing strategy enables you to ‘make the right moves’ every time!
Market Research
Market Research includes characterizing your primary market for size, regional concentration, and future growth. Research identifies key competitors financial positions. Also, market research can provide their marketing strategies and product plans.
Sales Trouble Shooting
Sales Trouble Shooting entails determining and correcting any short term sales oriented problems. These short term problems could hinder the long term marketing goals of the organization.
Key Account Sales Efforts
Key Account Sales Efforts consist of developing special presentations and programs. It includes the personal sales efforts directed to close or set up new key accounts.
Sales Tools and Literature
Sales Tools and Literature include overseeing the development of marketing communication items. It includes the defining of all sales tools. Also, it includes working and interfacing with the advertising agency or producer. The interface puts emphasis on providing a dimension of outside-in thinking.
Trade Shows
Trade Shows consist of selecting and managing trade show participation. It includes supervising the development of any exhibits as well as training exhibit personnel. It also includes creating any special trade show programs and promotions as well as Trade Show media Press Kits.
Sales Programs and Promotions
Sales Programs and Promotions include the conception and development of sales programs. It can also include supervising and carrying out these goal oriented sales programs to be sure they perform properly.
Cost Effective Sales Leads
Cost Effective Sales Leads include the generating of large quantities of low cost sales leads. It includes the establishing of a method to qualify large numbers of leads and end up with a continuous source of qualified sales prospects.
Positioning
Positioning entails the overall positioning of the organization. Positioning considers the image of the organization and the organization's products and services. Positioning also deals with key personnel within the organization.
New Business Opportunities
New Business Opportunities consists of new product introductions and new market entrances. New Business opportunities include working with new divisions or new company start-ups. New business opportunities also include the enrichment of existing markets and development of crossover markets.
Directory Listing Program
There are over fifteen thousand directories and buyer's guides published yearly and displayed on-line. Many companies are unaware of these directories. However, their customers are aware and use them diligently to locate sources. This program begins by targeting the proper directories. Then, the next step gets the company the free listings within the applicable groupings. Finally, the program develops the advertising for the selected directories. This advertising strives to position the company in a better way than its competitors. The program provides a simple, but effective, system so in-house personnel can update the listings yearly.
Literature Upgrade Program
Many companies design their literature, sales tools, and advertisements without considering positioning. They also design marketing communication pieces without a consistent corporate look. The consultant gathers and studies both competitive and comparative literature. Then a selected advertising agency develops a theme and consistent look. The Marketing Consultant interfaces with the advertising agency for this program. This helps prevent developing literature with inside-out rather than outside-in thinking.
Manufacturers' Rep Programs
Companies that use manufacturers' representatives always have the problem of getting more of the reps time. Many want 20% of the reps time while they only provide 10% or less of the reps income. Our Marketing Consultant reviews the rep network. The consultant working as an independent can often get more reliable information from the reps. Then the consultant can propose specific programs such as incentive, recognition, motivation, and co-op advertising. After proposing the programs, the consultant actively participates in further developing and carrying out the programs.
Public Relations Program
PR programs generate product interest and sales leads. Many companies don't have the budget to hire professional PR personnel. They also ignore the importance of PR programs. This program sets up a simple PR system that in-house personnel can eventually manage. The program achieves the same results as a professional PR service. The consultant sets up multimedia mailing lists and a PR news release format. The consultant also works with the company to develop yearly PR schedules with defined goals and targets.
Specialized Marketing Programs
Companies must develop specialized marketing programs to reach their goals. The purpose of these specialized marketing programs is to help the company reach it's goals. These programs produce results for the company. The results produced by the individual programs help achieve the short and long term goals of the company. Examples of specialized marketing programs include:
