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An `old-sell´ ad campaign just wasn´t selling
anymore.
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We surveyed similar products that our
client’s target audience was still
continuing to buy ... studied how these
products were being marketed ... and
replicated several of these
already-successful techniques. Within
weeks, our client’s product had regained
its former marketshare
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A new campaign was being considered to rejuvenate lagging sales
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We went right to the customer with a
nationwide telephone survey. We asked
customers if they would tell us what
their purchasing intentions were for the
coming year. Their answers revealed a
unique sales phenomenon (‘blip’) that
was occurring worldwide throughout the
chemical industry and would soon rectify
itself. We were already on the right
track. And they also told us they were
not aware of some of our client’s other
products being sold through the same
channels. Once these campaigns were
rejuvenated — sales soared.
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Investors declined a proposal to invest in our client´s new Hi-Tech product
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We asked the investors ‘why’ ... and
found they didn’t really understand the
presentation. So we developed a new
proposal. Made it into
easily-understandable-English, without
sacrificing technical accuracy and had
the project accepted within a few weeks
of our second presentation.
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Client needed to know what marketing materials their
customers really wanted to receive.
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We did a SFª
Survey and found things were not what our client had predicted
going into the assignment. Not at all. In fact ... ‘frequency-of-deliver’
turned out to be the most important factor — not the medium. And
all our clients messages were being understood quite clearly. |
